Editorial: How Southern Rappers Changed the Climate of Hip Hop; The Expectations Of a Region

Up and coming rappers succumbed to the east coast sound and lyrical poise from rap initiators such as: Kool Herc, Run DMC, to name a few. But, UGK, consisting of Pimp C and Bun B were from Port Author, TX. A city 90 miles outside of Houston would lay the framework for a sustainable and cherished piece of rap history. Pimp C, the stepson of a school band teacher, possessed a classical background and an appreciation for negro spirituals and Italian sonnets. “That’s rap is noise…,” said his step-father. Arguably the reason for his soulful, church organ inspired beats with rebellious bass to complete the hip hop theme.1

So how did this change the climate of hip hop? Gangsta rap assimilated and first exposed in the west created infatuation for a regions “way of life.” The idea of southern pimps, “swanging” slabs and gold-mouthed rhyme speakers gave the under-developed hip hop culture something new to analyze. However, as southern rap expanded to the big screen (Menace II Society, Office Space, etc) and became acknowledged as “hip hop” conflict arose.  Outkast appeared on the 1995 Hip Hop Source Awards they were immediately welcomed by boos from the crowd of peers.

But lack of acceptance could not have happened at a better time. A pivotal moment occurred when Wu-Tang Clan member Raekwon, shortly after winning the Source Award for Best Group, developed a respect for southern style during his tenure in Atlanta. He met Andre Benjamin of Outkast and was invited to the Dungeon Family recording studio. This rare meeting resulted in a groundbreaking collaboration on the record, “Skew It on the Bar-B” and was an immediate hit. Raekwon shares, “before that south wasn’t played in New York.”

Before hip hop strongly emerged in the south, the path to success was blazed by artists, such as: Ray Charles, Chuck Berry, and others. The general notion seemed to be you can’t make it from the south in the south. But southern rap pioneers such as, UGK, Geto Boys, Goodie Mob and DJ Screwed changed the persona and challenged the status quo. The south re-designed the “big business” of hip hop by exploding on the scene gaining support from their region, selling tapes out of their trunks and supporting other up and coming rappers in their community.


1Westhoff, Ben. Dirty South. Outkast, Lil Wayne, Soulja Boy, and the Southern Rappers Who Reinvented Hip-Hop. 2011

7 thoughts on “Editorial: How Southern Rappers Changed the Climate of Hip Hop; The Expectations Of a Region

  1. Great post. Good stuff. I think you might like my blog, Rhymes and Reasons. It is a series of interviews with hip-hop heads who discuss their lives in the context of a few songs that matter to them. One of the interviews discusses Outkast’s “Rosa Parks”. Check it out.

    Outkast’s music featured in Rhymes and Reasons interview with Jasson Perez. Check it out.



  2. Everything you have said is true about the hip hop game but why is it that when you come across a hot ieedpnnednt artist, you want to charge them to be on your mixtapes? What happened to all of the love and support for the starving artist? It would seem that you would gain more by exposing that next big thing and possibly even make history if you really had that keen authentic hip hop ear im just saying, its time to take it Back To The Grungy . Log on to engrmusic.com and take a listen for yourself, i challenge you to put your ears to the test, if you like what you hear, lets do some business, if you dont like what you hear, feel to expose your true and honest feelings on this blog.


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